ManpowerGroup is the global leader in workforce solutions. Within their family of brands are the renowned recruitment agencies Brook Street, Manpower and Experis.

Every year they connect 3.5 million jobseekers to hundreds of clients across a breadth of industries, enabling meaningful work.

As a Freelance Copywriter for ManpowerGroup, I produced a breadth of multi-channel content for their recruitment brands to establish brand loyalty, educate clients, engage candidates and attract new talent.

This included numerous blog posts for jobseekers, covering topics as wide-ranging as managing anxiety after redundancy and digital trends to expect in 2021. I also ghost wrote a report for a Board Member about why the recruitment industry is vital to the UK’s economic recovery post-COVID; created communications to send to candidates, including onboarding emails and market insight newsletters; produced recruitment campaign materials, such as landing page copy to recruit Sales Consultants; and many more.